Sales & Marketing Management

I want to optimise the results of my marketing campaigns

Selecting the right target group is the key to success for every marketing campaign. It assures a high response and lower costs. A direct marketing or telemarketing campaign is expensive, so a wide reach and high conversion rate are extremely important.

 
Targeted prospecting

If you do not want to use a shotgun approach or if you are not willing to wait for stacks of postal returns, you need D&B. The D&B database assures you of high-quality prospect files with a high likelihood of conversion. D&B's tools make it easy for you to produce a profile of your best customers and to enter a search string to find prospects with the same profile in the D&B database. You can quickly and simply select your target group on the basis of numerous criteria. You can also make use of D&B's expertise for analyses and advice on smart prospecting.

 

  • Contamination

    Keep your data clean, complete, accurate and up to date. A contaminated prospect database or customer database results in you missing opportunities and incurring unnecessary costs.

  • Look-a-likes

    Make a profile of your best customers and search the D&B database for similar prospects, with a high likelihood of scoring.

  • DM campaign

    Mailing to the wrong addresses or irrelevant prospects is a waste of money and leads to a low response and ROI.

  • Telemarketing

    Telemarketing is not cheap. High-quality data providing the right telephone number and contact person (DMU) is essential for success.

Dun & Bradstreet can help you with these products

  • Global Reference Solution - GRS

    D&B’s Global Reference Solution (GRS) is an interactive online tool enabling you to search and segment D&B’s worldwide database quick and flexible.

    Read about Global Reference Solution - GRS
  • Market Insight

    Market Insight is an innovative web-based application that delivers a comprehensive, detailed view of your marketing database.

    Read about Market Insight
  • 360

    D&B360 is a complete, integrated package which will help you to accomplish your CRM goals. Accurate and complete data, improve customer relationships and accelerate the sales cycle.

    Read about 360
  • D&B Direct

    Read about D&B Direct
  • SMART

    With SMART you are able to select the ideal prospects. SMART gives you insight into which prospects are actively trading and are doing business. By targetting just this group in your marketing campaigns, you will improve the response and conversion. 

    Read about SMART

More information

Call the number below or send an email to marketingbl@dnb.com

02 481 82 00

Customer cases

  • More market insight and more golden leads thanks to Market Insight

    More market insight and more golden leads thanks to Market Insight
    view case

  • Global hotel chain work with D&B to build audience selection, pipeline management and market insight for their hospitality sector

    Global hotel chain work with D&B to build audience selection, pipeline management and market insight for their hospitality sector
    view case

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