Sales & Marketing Management

I want to have an insight into cross-sell and upsell possibilities at my customers

It is a recognised fact that attracting a new customer costs five times more than keeping an existing customer. But are you aware that there are often many opportunities among your existing customers?

Insight into corporate group structures

Perhaps your sales volume to a very large company is relatively small. Or your ‘small customer’ may turn out to be part of a large corporate group. You can use these information from D&B to expose new opportunities and possibilities in your existing customer portfolio. The likelihood of success for these opportunities are much higher than that of cold leads.


The data in the D&B database clearly shows what your ‘share of wallet’ is among your customers and which customers deserve more time and attention. D&B's details on global corporate group structures clearly show where your future opportunities lie. If your customer is part of a larger corporate group structure, the businesses in that group are also more likely to be interested in your products and services. You already have an ideal reference. Adding the D&B corporate group information to your customer database increases the effectiveness of your marketing efforts.


  • Warm acquisition

    Cold acquisition is difficult. Why not use the contacts you already have? There are often many opportunities among existing customers.

  • Turnover growth

    Utilise the full potential of your existing customers. An existing customer will be more willing to purchase additional services from you than from another supplier.

  • Customer knowledge

    The more you know about your customers, the more you can be of service to them. Moreover, you increase their loyalty and identify new opportunities.

  • Share of wallet

    What is your turnover within the entire corporate group structure? Who are your strategic customers and which customers could you expand?

Dun & Bradstreet can help you with these products

  • Global Reference Solution - GRS

    D&B’s Global Reference Solution (GRS) is an interactive online tool enabling you to search and segment D&B’s worldwide database quick and flexible.

    Read about Global Reference Solution - GRS
  • Market Insight

    Market Insight is an innovative web-based application that delivers a comprehensive, detailed view of your marketing database.

    Read about Market Insight
  • 360

    D&B360 is a complete, integrated package which will help you to accomplish your CRM goals. Accurate and complete data, improve customer relationships and accelerate the sales cycle.

    Read about 360
  • D&B Direct

    Read about D&B Direct

More information

Call the number below or send an email to

02 481 82 00

Customer cases

  • More market insight and more golden leads thanks to Market Insight

    More market insight and more golden leads thanks to Market Insight
    view case

  • Market Insight Helps Fujitsu Deliver Sales Intelligence

    Market Insight Helps Fujitsu Deliver Sales Intelligence
    view case

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