Market Insight

Smarter marketing

Market Insight is an innovative web-based application that delivers a comprehensive, detailed view of your marketing database.

You can prepare a detailed profile of your best customers. You may draw up lists containing quality prospective customers and make smarter marketing decisions. By combining your own information with the up-to-date, accurate data contained in D&B’s worldwide business database it is a simple matter for you to extend and analyse the existing information about your actual and prospective customers.

What can Market Insight mean to you?

  • You can identify the most valuable and riskiest customers to you in the twinkling of an eye.
  • You can draw up a score model to produce a profile of those prospective customers who correspond most closely to your best customers.
  • You can acquire an insight into the relations within a corporate structure, in order to evaluate prospective customers and to establish the potential for cross and up-selling.
  • You can draw up a list of prospective customers which you can rely on.
  • You can learn more about your customers: their value, frequency, churn and effective lifetime.
  • You can help your sales team enter new markets.

Create detailed selections and prospect lists 

Use the many criteria to inventorise and analyse markets and create intelligent selections for your marketing campaigns.

Create a profile of your customers


Create a scoring model to profile and pinpoint the prospects that are most like your best customers (look-a-likes). Extract these Grade A prospects from the D&B database and use them in you campaigns.

Create professional graphs


Market Insight lets you graphically represent customers and prospects using a range of key variables and then save the results to Excel or Word with one click.

More information about this product?

If you would like further details, or wish to arrange an appointment to discuss which options might be interesting for you, please send a message or call us:

02 481 82 00

Customer cases

  • The completeness and quality of thye D&B data is unique

    The completeness and quality of thye D&B data is unique
    view case

  • More market insight and more golden leads thanks to Market Insight

    More market insight and more golden leads thanks to Market Insight
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  • Market Insight Helps Fujitsu Deliver Sales Intelligence

    Market Insight Helps Fujitsu Deliver Sales Intelligence
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  • Global hotel chain work with D&B to build audience selection, pipeline management and market insight for their hospitality sector

    Global hotel chain work with D&B to build audience selection, pipeline management and market insight for their hospitality sector
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  • A global financial services business deploys D&B’s market leading data management and insight tools

    A global financial services business deploys D&B’s market leading data management and insight tools
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  • Dun & Bradstreet’s Market Insight Improves Pitney Bowes’ new client acquisition campaigns

    Dun & Bradstreet’s Market Insight Improves Pitney Bowes’ new client acquisition campaigns
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  • Single view captures new customer opportunities for Security Services Leader

    Single view captures new customer opportunities for Security Services Leader
    view case

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