Data ManagementThe path to high-quality, consistent data in your company
Master data management (MDM) is playing an increasingly important role in improving the quality of data in organisations. The main objective is to make accurate, reliable and consistent information available in all the business systems. This can save time and money.
Databases age quickly. Changes affect from 30 to 40% of the data in your customer database annually. Moreover, many companies work with various databases and changes are entered by several people in various departments. How do you keep the data up to date and how do you establish links between the various databases in your company?
Using a good master data management solution ensures that the same set of data is used throughout the organisation, regardless of the system, platform, department or business unit using it and what it is used for. Dun & Bradstreet's global reference database and the unique DUNS number are the key to a clean master database, including valuable additional Dun & Bradstreet information.
DaaS (Data as a Service) provides real-time access to D&B data from the cloud, which you can use to clean, maintain and add value to your corporate, CRM and B2B databases. Not only does DaaS remove the quality issues surrounding data management, it creates a direct link between your databases and ours. Every record is D&B DUNS Numbered, fully populated and fed with the latest intelligence, including comprehensive insight and analysis of companies, industries and people.
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